Transform Home Bars & Invest in Hospitality: Cheeky Cocktails & Death & Company

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Summary and Overview of Cheeky Cocktails' Campaign on Wefunder

Campaign Overview: Cheeky Cocktails is raising funds on Wefunder to expand its line of professional-grade cocktail ingredients for home and bar use. The company has successfully reserved $311,850 from 53 investors, with a minimum investment of $100. The campaign offers future equity with a $7 million valuation cap and various investor perks.

Investment Highlights:

1. Revenue and Sales: Generated $1.2 million in revenue with only $20,000 spent on paid ads. Products are sold in 1,200 stores across 44 states and internationally, including major retailers like Anthropologie and HomeGoods.

2. Profitability: First-order profitable with an average order value (AOV) of $117 for repeat customers.

3. Hotel and Resort Presence: Products are used in four and five-star hotels and resorts such as The Standard Highline, Bellagio, and Aria.

4. Featured Investors: Notable investors include Hayden Fulstone, co-founder of Liquid I.V., and Scott Rosenbaum, syndicate lead and co-host of the Business of Drinks podcast.

Founder and Team:

• April Wachtel (Founder/CEO): A spirits and cocktail veteran with 26 years of experience in food, beverage, and hospitality. She has been featured on major media platforms and has taught over 12,000 students how to make cocktails.

• Sarah Romer (Chief Financial Officer): Founder of Avocado Ventures CFO Services and former retail operator and growth strategist.

• Mario Rodriguez (Director of Operations): Experienced in operations and supply chain management, previously involved with Dinner Lab and Zero Egg.

Products and Market:

• Product Line: Includes 100% citrus juices and syrups like simple syrup and espresso syrup, designed to simplify cocktail preparation.

• Market Opportunity: The US spirits market is valued at $98.2 billion annually, with 60% of sales occurring in brick-and-mortar retail. The global mixer market was valued at $9.1 billion in 2022.

Target Consumers:

1. Digitally-savvy social drinkers seeking quality and convenience.

2. New spirits consumers learning about cocktails.

3. Sober-curious drinkers embracing non-alcoholic options.

Growth and Future Projections:

• Revenue Forecast: $750,000 in 2024, $4.5 million in 2025, and $12 million in 2026.

• Marketing Focus: Expansion through PR, paid and organic social media, content creation, influencer, and affiliate marketing.

• Retail Expansion: Plans to nurture existing retailers and submit to national retailers. The store count has already doubled in recent months.

Funding Goals:

• Seed Round Target: Raising $1 million, with $124,000 targeted on Wefunder.

• Use of Funds: $110,000 for marketing, PR, and trade shows, and $24,000 for R&D, working capital, and inventory.

Mission and Vision: Cheeky Cocktails aims to bring premium bar ingredients into homes and professional bars across America, making labor-intensive cocktails and mocktails easier to prepare while maintaining high quality.

For more detailed information and to invest, visit Cheeky Cocktails on Wefunder.

Startup PromoTix ($48M in traction) is saving the events industry

PromoTix is solving the event industry’s challenges around high ticket fees and low attendance. Ticketmaster and competitors charge up to 40% of the ticket price to book, deterring guests who can’t afford the added cost. Combined with a crowded marketing space, events struggle.

PromoTix is raising funds to expand. Already profitable, with 656k users and $48M in sales in its first 30 months, PromoTix has low-fee and no-fee SaaS pricing, as well as patented marketing tools that drive attendance.

See investment terms

Spotlight on Equity Crowdfunding: Death & Company

Invest in the Future of Hospitality with Death & Company

We're thrilled to bring you an exciting opportunity to invest in one of the most renowned names in the hospitality industry. Death & Company, the visionary cocktail brand that has set the gold standard for bars worldwide, is expanding its diverse portfolio and inviting investors to be part of its future.

Why Invest?

Multiple Revenue Streams: Death & Company is not just about world-class bars. Their business extends to online retail, award-winning books, hotel operations, and more. This diversification reduces investment risk and maximizes growth potential.

Proven Track Record: With 18 years of industry leadership, Death & Company has established itself as a category leader. Their four profitable brick-and-mortar bars generate tens of millions in revenue annually, proving the brand’s resilience and popularity.

Innovative Expansion Plans: The future is bright for Death & Company. They are expanding to new locations in Atlanta, Seattle, and Nashville, and are also venturing into iconic venues like a casino in Las Vegas. Their innovative sub-brand, Close Company, and a new line of canned cocktails are just the beginning.

Award-Winning Brand: With accolades from industry-leading establishments and a strong presence both offline and online, Death & Company has built a robust and loyal customer base. Their award-winning books and online marketplace further strengthen their brand appeal.

Leadership You Can Trust

David Kaplan (CEO): With extensive experience in hospitality and strategic growth, David leads Death & Company with vision and expertise.

Alex Day (COO): Transitioning from a bartender to a key operational leader, Alex brings hands-on creative experience and a focus on innovation and process improvement.

Market Opportunity

The US cocktail bar market is a staggering $11 billion industry, with 163 million Americans dining and drinking out weekly. Death & Company is perfectly positioned to capitalize on this trend, with their proven ability to attract substantial developer investment for new projects.

Exclusive Investor Perks

Investors are not just buying shares; they are becoming part of an exclusive community. Perks range from lifetime discounts and priority reservations to unique experiences like having a cocktail named after you.

Funding Goals and Use of Proceeds

Death & Company aims to raise $5 million in this phase of fundraising. The funds will be used to support direct-to-consumer growth, expand new business ventures, and continue their innovative trajectory in the hospitality industry.

Risks and Considerations

As with all investments, equity crowdfunding carries risks, including the potential loss of investment. Shares have a one-year lockup period and liquidity is limited. Investors should consider these factors and seek advice if necessary.

How to Invest

Join the future of hospitality by investing in Death & Company. For more details and to become part of this exciting journey, visit their campaign page.

Invest wisely and be part of a brand that's redefining the hospitality landscape. Don't miss this opportunity to share in Death & Company's success!

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