Reviving Iconic Baby Brand Through Acquisition | Ryan Fernandez from Bumbo with Jeff "fuzzy" Wenzel
In this episode of Invst Guru, host Jeff “fuzzy” Wenzel sits down with Ryan Fernandez, owner of Bumbo, to discuss how he acquired the U.S. intellectual property and manufacturing rights to one of the most recognizable baby products in the world and what it takes to revive and grow an established brand in today’s retail landscape.
Ryan shares his journey from founding and selling Boon to purchasing Bumbo’s U.S. rights, owning manufacturing in Mexico, and navigating retail, direct-to-consumer, and crowdfunding growth strategies. The conversation dives into product acquisition strategy, brand trust, operational challenges, and what investors should understand about consumer products at scale.
In this episode, you’ll learn:
• How to evaluate an existing product for acquisition?
• Why brand recognition and run-rate matter more than hype?
• The three key criteria Ryan uses when buying products.
• How manufacturing, quality, and packaging affect consumer trust?
• The realities of selling through Target, Walmart, Amazon, and DTC.
• Why product roadmaps matter to investors?
• How crowdfunding fits into consumer brand ownership?
• What retail investors should understand about exits and timelines?
• How Bumbo plans to reclaim market share from competitors?
• Why telling your story matters more than ignoring critics?
This episode is ideal for founders, operators, investors, and anyone interested in consumer brands, baby products, private investing, and acquisition-driven growth.
🔗 Learn More About Bumbo
Visit https://www.bumbousa.com to explore Bumbo products, brand updates, and retail availability.
🔗 Explore the Investment Opportunity
Visit https://www.startengine.com/bumbo to learn more about the current crowdfunding campaign and investor details.
🎙️ About Invst Guru
Invst Guru, hosted by Jeff “fuzzy” Wenzel, features candid conversations with founders and operators building real companies across consumer brands, finance, technology, and emerging industries.
“Disclaimer: This content is provided for informational and educational purposes only and should not be construed as investment advice or a solicitation to invest. Invst Guru and its affiliates are not broker-dealers or investment advisers and do not make recommendations regarding any securities.
If any company mentioned is conducting a Regulation Crowdfunding (Reg CF) raise, all investments must occur through an SEC-registered intermediary platform such as DealMaker Securities, StartEngine, Republic, or Wefunder. No investment terms or returns are discussed here.
Investing in private and early-stage companies involves significant risk, including loss of capital and illiquidity. Past performance is not indicative of future results. Always conduct your own due diligence and consult a licensed financial advisor before investing.
All opinions expressed by guests are their own and do not represent endorsements or partnerships by Invst Guru.”