🎤 Invst Guru Founder Series 🎤
On this episode of Invst Guru, host Jeff “fuzzy” Wenzel sits down with Brian Direen, the entrepreneur behind OGI Coffee, a breakthrough brand creating the world’s first shelf-stable cold espresso minis. If you care about coffee innovation, CPG startups, cold brew trends, or equity crowdfunding, this conversation is packed with insights.
☕ What You’ll Learn:
• How OGI Coffee developed a patented extraction process that preserves fresh-brewed espresso flavor for up to 9 months
• Why younger consumers are shifting massively toward cold coffee and customization
• How OGI built a scalable manufacturing system capable of producing 500K+ units per month
• The branding strategy behind their Instagram-ready “mini” packaging
• How the team plans to launch through TikTok Shop, DTC, and premium natural retail
• Why the company chose equity crowdfunding and how investors become passionate brand ambassadors
• Revenue milestones, growth projections, and long-term vision for becoming a $100M+ beverage brand
🚀 About OGI Coffee
OGI Coffee creates ultra-premium, single-ingredient cold espresso minis—zero sugar, zero additives, clean ingredients, and massive flavor. Designed for customization, travel, mixology, and everyday “you moments,” OGI is redefining how, where, and when coffee lovers drink cold espresso.
💸 Interested in Investing?
OGI Coffee is currently raising through equity crowdfunding. Learn more, access their deck, or book a call through their campaign page (link in the description).
🎧 About Invst Guru
Hosted by Jeff “fuzzy” Wenzel, Invst Guru highlights innovative founders raising capital, scaling consumer brands, and building the next generation of breakthrough companies.
👍 Like, subscribe, and drop your questions for Brian below!
“Disclaimer: This content is provided for informational and educational purposes only and should not be construed as investment advice or a solicitation to invest. Invst Guru and its affiliates are not broker-dealers or investment advisers and do not make recommendations regarding any securities.
If any company mentioned is conducting a Regulation Crowdfunding (Reg CF) raise, all investments must occur through an SEC-registered intermediary platform such as DealMaker Securities, StartEngine, Republic, or Wefunder. No investment terms or returns are discussed here.
Investing in private and early-stage companies involves significant risk, including loss of capital and illiquidity. Past performance is not indicative of future results. Always conduct your own due diligence and consult a licensed financial advisor before investing.
All opinions expressed by guests are their own and do not represent endorsements or partnerships by Invst Guru.”