Crowdfunding Has Never Been This Easy

Weekly newsletter about the latest news, updates, and information about crowdfunding campaigns.

Knock on Wefunder

Knock is a technology company that offers a unique platform for consumers and agents in the real estate market. It provides prefunding solutions that enable customers to buy a new home before selling their current one. Operating under Knock Lending LLC, the company is a licensed lending entity in the U.S. and engages in originating and selling mortgage loans in the secondary market. Founded in Delaware in August 2015, Knock has achieved significant milestones in the real estate sector.

Key Highlights

1. Financial Performance and Growth: Knock reported revenues of $15,104,951 for the year ending December 31, 2022, with a gross margin of 64.63%. The company has experienced a net loss but shows a promising increase in gross margin compared to the previous year. As of January 2024, Knock has $6,100,000 in cash on hand.

2. Market Reach and Ratings: The company boasts a substantial gross transaction volume of $2.4 billion and a loan origination volume of $1 billion. It has a wide distribution network through 30,000 agents and 2,000 loan officers nationwide.

3. Future Plans and Capital Raising: Knock is currently raising capital with a projected runway of 12 months. The company plans to use these funds for product development, marketing, and expanding its sales team.

4. Management and Governance: The company relies on a small but experienced management team, with key figures like CEO Sean Black and COO Jamie Glenn playing pivotal roles. The future success of Knock heavily depends on this team and their ability to attract and retain skilled personnel.

Mirrorscape on Republic

Mirrorscape is a company focused on revolutionizing tabletop gaming through augmented reality (AR). Their innovative platform merges traditional tabletop gaming with digital advancements, offering a unified solution for creating, playing, streaming, and publishing games and digital toys. The company aims to overcome the physical limitations of traditional board games by integrating AR and AI technologies, thereby enhancing the gaming experience. Mirrorscape's platform is accessible on various devices including iOS, Android, PC/Mac, and soon on Apple Vision Pro, Meta Quest 3, and other XR glasses and headsets.

Key Highlights

1. Impressive Funding and Backing: Mirrorscape has raised over $1 million in capital and is supported by notable angel investors and a venture capital firm. This financial backing underscores the company's potential and credibility in the AR gaming industry.

2. Innovative AR Technology: The company is at the forefront of AR technology in gaming, blending video games, board games, and AR gaming. This unique approach is aimed at a large market comprising over 336 million RPG fans and 5+ billion toy and board game players globally.

3. Strong Market Traction: Mirrorscape has demonstrated market fit with a successful Kickstarter campaign, raising nearly $500k. Their average pledge on Kickstarter significantly exceeded the norm for digital products, indicating strong consumer interest and willingness to spend in this niche.

4. Future Growth and Expansion Plans: The company projects significant revenue growth, expecting $8 million with 2 million downloads by 2025. Their growth strategy includes expanding device compatibility, increasing content and in-app purchase options, and leveraging user-generated content.

Reel Products on Wefunder

Reel Products Inc. is a company focused on providing sustainable household paper products. Their flagship product is a premium, 3-ply toilet paper made from sustainably-sourced bamboo fiber. The company emphasizes environmental responsibility by offering tree-free and plastic-free products, aiming to reduce the impact of traditional toilet paper production on deforestation and plastic waste.

Key Highlights

1. Strong Market Presence and Growth: Reel Products Inc. has shown impressive growth, with gross revenue nearly doubling year over year since its founding. The company is pacing to exceed $18 million in revenue this year. Their products are sold in over 900 Target stores and 200 additional stores nationwide.

2. Sustainability and Consumer Appeal: The company's sustainable approach is not just about being eco-friendly; it also resonates with consumers. Their toilet paper product has garnered over 13,000 5-star online reviews and has a loyal base of nearly 50,000 subscribers.

3. Experienced Leadership: The business is led by a team with extensive experience in consumer packaged goods (CPG), including veterans from Procter & Gamble, Mrs. Meyer's, and Kimberly-Clark. This expertise has been pivotal in the company's growth and market penetration.

4. Future Expansion Plans: Reel Products Inc. plans to expand its retail footprint to over 6,000 stores by 2024 and aims to become the category leader in retail. They are also looking to extend their product line to include facial tissues, napkins, and other household paper products.

EquityMultiple on Wefunder

EquityMultiple is a company that specializes in fractional real estate investing, allowing individuals to invest in various real estate projects with a starting amount as low as $5,000. The company has achieved $99 million in annual revenue and has a strong presence in the market. Founded with the idea that high-quality commercial real estate investments should be accessible to a broader range of investors, EquityMultiple enables individuals to invest in properties like apartments, industrial properties, and hotels. Investors can participate either as owners or lenders, receiving a share of rent, appreciation, or interest. The platform has attracted over 50,000 investors who have collectively invested more than $600 million into over $5 billion of commercial real estate.

Key Highlights

1. Rapid Growth and Revenue: EquityMultiple has experienced a significant Compound Annual Growth Rate (CAGR) of 60% from 2018 to 2022, with over $170 million in transaction volume in 2022 alone. As of November 2023, the company reported $10 million in Last Twelve Months (LTM) revenue.

2. Strategic Partnership: The company has established a first-in-the-industry corporate partnership with Marcus & Millichap, a real estate firm with a market cap of over $15 billion. This partnership provides EquityMultiple with access to a wide range of investment opportunities.

3. Experienced Leadership: The team behind EquityMultiple includes CEO Charles Clinton, a former real estate attorney with experience in handling transactions worth over $10 billion, and Chief Investment Officer Marious Sjulsen, who has over 20 years of experience in real estate acquisitions and private equity.

4. Diverse Investment Opportunities: EquityMultiple offers a variety of real estate-backed investment options, allowing investors to build diversified portfolios. The platform provides the opportunity to invest in different property types and markets across the country, with a focus on cash flow-oriented real estate.

Launch Cart on NetCapital

Launch Cart is a company focused on transforming ecommerce and digital marketing, particularly in the dropshipping sector. They aim to create a new category called on-demand ecommerce through a comprehensive platform that includes ecommerce software, a product sourcing marketplace, and banking services with a split payment solution.

Key Highlights

1. Comprehensive Digital Marketing Tools: Launch Cart integrates essential digital marketing tools, including email marketing, SMS text messaging, reputation management, sales and pipeline management, and more, to help businesses effectively manage and engage with customers.

2. User-Friendly Interface: The platform is designed to be user-friendly, catering to entrepreneurs with limited technical expertise. It simplifies the process of building an online business by integrating various necessary tools into one platform.

3. Success to Date: Since its MVP launch, Launch Cart has seen significant growth, with over 46,138 stores built on the platform and a gross dollar volume of sales exceeding $1 million.

4. Addressing Ecommerce Challenges: Launch Cart aims to lower the barrier of entry into the ecommerce space by providing solutions to common challenges faced by entrepreneurs, such as product sourcing and order fulfillment.

FinLitx on NetCapital

FinLitX is positioning itself as a leader in the rapidly growing $10 trillion edtech industry. The company leverages artificial intelligence, autonomous learning, gamification, and a reward system to provide financial literacy and life skill learning. Their platform is designed to address the significant gaps in both university and non-university education systems regarding financial literacy.

Key Highlights

1. Innovative Learning Platform: FinLitX has developed a cloud-based financial literacy platform that utilizes AI, deep predictive learning, and advanced multi-language processing.

2. Broad Acceptance and Partnerships: The company has received significant acceptance from school districts and institutions in the U.S. and abroad. Notable collaborations include the New York City Department of Education and the Community College of Philadelphia.

3. Experienced Leadership Team: The leadership team at FinLitX brings over 75 years of combined experience in corporate management and scaling. Key members include D. Alexis Samuels, founder and CEO with extensive experience in business management, and Natasha Seay, COO with a background in client relations and quality control.

4. Financials and Investment Opportunities: FinLitX is currently in a pre-revenue stage, with a business plan that includes diversifying potential revenue into six streams. They are conducting a common stock offering under registration exemption 4a6, with a minimum investment of $100 and a deadline of March 15, 2024.

Jogo Health on Wefunder

Jogo Health is a technology company focused on treating various neuromuscular conditions such as stroke, migraine, chronic pain, and incontinence through the use of neuroplasticity. The company is currently in the process of raising funds, with a goal of $7,710,000, of which $5,248,857 has already been raised. Jogo Health is based in Bridgewater Township, NJ, and operates in the health and fitness sector, particularly leveraging technologies like AR, VR, and AI.

Key Highlights

1. Broad Range of Treatments: Jogo Health offers treatments for over 20 neuromuscular conditions, including stroke, migraine, chronic pain, and incontinence.

2. Significant Market Potential: The company targets a substantial market, with a Total Addressable Market (TAM) of $55 billion, a Serviceable Available Market (SAM) of $10 billion, and a Serviceable Obtainable Market (SOM) of $105 million.

3. Partnership with Mayo Clinic: Mayo Clinic, a renowned medical research group, is not only an investor in Jogo Health but also a co-development partner for Parkinson’s disease and tremors.

4. Experienced Leadership: The co-founders of Jogo Health have a strong background in the industry. Their previous AI venture was acquired by IQVIA, the world's largest clinical research company.