Invest in Disruptive Innovation: ReelView & Ionic Wearables Leading New Frontiers

Crowdfunding Has Never Been This Easy

Invst Guru is your bi-weekly digest that explores the dynamics of equity crowdfunding. Delivered every Wednesday and Sunday, we connect startups with the power of the crowd and provide investors with access to groundbreaking ventures.

In each issue of Invst Guru, we'll spotlight the latest trends, share success stories, and offer insights from industry leaders. We aim to equip you with the knowledge and opportunities to participate effectively in equity crowdfunding, whether you're looking to fund your innovative startup or invest in potential unicorns.

Real-Time Underwater Video Fishing Technology

ReelView Fishing has developed a cutting-edge, real-time underwater video fishing system that leverages patented eLine™ technology to provide anglers with live underwater video streaming. The technology transmits video via a specially designed electronic fishing line integrated into a traditional rod-and-reel setup. Currently, the product is being tested in beta with limited users, and the accompanying mobile app is not publicly available.

Market Potential & Traction

• U.S. Fishing Market: Approximately 50 million participants, generating $50 billion in annual spending, with $7.6 billion dedicated to fishing equipment (2019 data).

• Initial Traction:

  • $3.4 million raised to date.

  • 200 pre-orders secured within 30 days.

  • Over 16,000 leads were generated through marketing.

  • Production capacity exceeds 100,000 units per year.

• Future Plans: ReelView plans to release the RV1 model by 2025, expand its product offerings, and introduce additional innovations like camera-equipped lures and augmented reality (AR) integration.

Key Features of RV1 System

• RV1 Camera: Ultra-low-light lens with a wide field of view.

• RV1 eLine™: Transmits power and real-time video data to the surface.

• RV1 Reel: Customized to transmit video data seamlessly.

• RV1 Base Station: Streams video to connected devices and stores footage.

• RV1 Rod: Made from 100% carbon fiber, designed for durability and performance.

Investment Terms

• Offering Type: Equity, non-voting common stock.

• Valuation: $19.92 million.

• Share Price: $1.38.

• Funding Goal: $15,000 to $1.23 million.

• Minimum Investment: $249.78.

• Deadline: October 30, 2024.

• Bonuses: Includes time- and amount-based perks and a 10% StartEngine Venture Club bonus.

Team

• Dustin Alinger (CEO): An electrical engineer with experience in underwater battery development who brings passion and technical expertise to ReelView.

• Don Aubrecht (COO): Expert in experimental applied physics and optics, previously managed a $7M government contract.

• Chris Kennedy (Lead Mechanical Engineer): Specialist in mechanical design with experience in advanced system development.

Why Invest in ReelView?

ReelView's innovative technology enhances the fishing experience and aims to define a new category within the fishing market. With strong early demand and production capabilities, ReelView is positioned to lead the market in real-time underwater fishing systems.

Risks & Disclaimers

Investing in ReelView is speculative and involves risks, including potential loss of the entire investment. The offering is made through StartEngine Capital, LLC, and investments are not guaranteed.

Overall, ReelView presents an opportunity for investors to participate in a pioneering venture in the fishing industry, capitalizing on the rising demand for connected fishing technology.

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Ionic Wearables is launching two groundbreaking brands.

Ionic Wearables is launching two groundbreaking brands—BRN and Oshun—set to disrupt the weight loss and sexual wellness industries. The brands utilize Incrediwear's patented semiconductor-infused fabric to increase blood flow, metabolism, and cellular activity. This innovative fabric is already widely adopted by professional sports teams and medical institutions, demonstrating its effectiveness and potential.

Brand Focus

1. BRN (Weight Loss Apparel)

   • Technology: It uses semiconductor-infused fabric to increase blood flow, enhance metabolic rate, and burn calories.

   • Products: Includes shirts, pants, bed sheets, pajamas, and a BRN Smart Ring that tracks weight loss metrics like caloric burn and body mass.

   • Market Opportunity: The global weight loss market is projected to reach $405 billion by 2030.

   • Unique Selling Point: BRN aims to be the first "wearable weight loss" brand, offering clothing that burns calories during daily wear.

2. Oshun (Sexual Wellness Apparel)

   • Technology: Increases blood flow in intimate areas, enhancing sexual performance and arousal and reducing menstrual pain.

   • Products: Includes underwear, pajamas, and bed sheets infused with semiconductor technology.

   • Market Opportunity: The sexual wellness industry will reach $110 billion by 2030.

   • Unique Selling Point: Oshun will be the first apparel brand dedicated to sexual wellness through functional fabric technology.

Technology & Science

• The semiconductor-infused fabric releases infrared waves and negative ions, increasing circulation, reducing inflammation, and enhancing metabolic activity.

• The technology is backed by 15 years of research, with proven results in sports and medical applications.

• Ionic Wearables' apparel solutions aim to provide health benefits without invasive measures or pharmaceutical interventions.

Business Model

• Diversified Revenue Streams: Besides apparel sales, Ionic Wearables plans to generate revenue from supplements, digital information products, app subscriptions (for BRN), and sexual wellness products (for Oshun).

• Recurring Revenue: The brands target high lifetime value customers through continuous purchases of related products and services.

Investment Details

• Offering Type: Class B Non-Voting Common Stock via PicMii Crowdfunding.

• Target Raise: $5 million, with a minimum of $9,995.55.

• Share Price: $5.55 per share, with a minimum investment of $499.50.

• Incentives: Early investors are offered time-based discounts on share prices, ranging from 5% to 20%.

Market & Traction

• Ionic Wearables targets two industries with substantial growth potential: weight loss and sexual wellness.

  • Weight Loss: Estimated to surpass $405 billion by 2030, driven by increasing obesity rates globally.

  • Sexual Wellness: Projected to grow to $247 billion by 2032, with significant demand for innovative, science-backed products.

• The fabric technology is used by major sports leagues (NFL, NBA, MLB) and medical institutions like Mayo Clinic and Johns Hopkins, indicating strong credibility.

Customer Acquisition Strategy

• BRN: Leverages influencers, celebrities, and a network of affiliates to drive awareness and sales.

• Oshun: Focuses on sexual wellness influencers and partnerships to establish its presence and expand its customer base.

Risks & Disclaimers

• This is a speculative investment with the potential for complete capital loss.

• Investors should review all offering documents and conduct due diligence.

Ionic Wearables presents a compelling opportunity for investors to be part of an innovative venture that blends cutting-edge technology with significant market demand. Through wearable tech, the company offers solutions for weight loss and sexual wellness.

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