Invest in Convenience & Independence – Blender Bombs & YouSolar Lead the Way!

Crowdfunding Has Never Been This Easy

Invst Guru is your bi-weekly digest that explores the dynamics of equity crowdfunding. Delivered every Wednesday and Sunday, we connect startups with the power of the crowd and provide investors with access to groundbreaking ventures.

In each issue of Invst Guru, we'll spotlight the latest trends, share success stories, and offer insights from industry leaders. We aim to equip you with the knowledge and opportunities to participate effectively in equity crowdfunding, whether you're looking to fund your innovative startup or invest in potential unicorns.

Blender Bombs: Fueling the Future of Convenient Nutrition with a $5M Investment Opportunity

Company Overview

The Bomb Co is a health and wellness company best known for its flagship product, Blender Bombs, which are superfood balls designed to enhance smoothies. These all-in-one smoothie boosters are made from real, whole-food ingredients and offer a simple, convenient way to pack nutrients into meals. The Bomb Co's mission is to help people achieve better health through nutritious, tasty, and easy-to-make smoothies.

The company boasts over $19 million in sales since its inception, driven by a highly loyal customer base. 81% of direct-to-consumer (DTC) customers are repeat buyers. The products are sold online, via Amazon, and in retail stores like Whole Foods Market. The Bomb Co aims to grow its reach with omnichannel distribution, including its own smoothie bar franchise, "The Bomb Bar." The company is WBENC-certified and woman-founded.

Reg CF Offering

The Bomb Co is conducting an equity crowdfunding campaign through StartEngine Primary, LLC, seeking up to $5 million in funding. The offering has already raised over $960,281. The minimum investment is $492.10, and shares are priced at $13.30 each, with a company valuation of $29.99 million. This equity investment involves common stock and carries the standard risks of investing in private companies, including illiquidity and potential capital loss.

Key Investment Highlights

1. Strong Sales Performance: Over $19 million in sales, with 81% repeat customers in the DTC segment. This signals product-market fit and customer satisfaction.

2. Innovative Product with Market Potential: Blender Bombs offers a unique superfood blend with a complete protein profile. The company aims to create a new product category in the at-home smoothie market.

3. Mission-Driven, Female-Founded Business: The Bomb Co is dedicated to improving lives through healthy eating, using all-natural ingredients to support holistic wellness.

Product Line and Unique Selling Points

• Blender Bombs: These pre-portioned superfood balls contain 14+ whole-food ingredients and provide all nine essential amino acids, omega-3s, and fatty acids.

• Other Products: To complement its smoothie ecosystem, the company also offers protein powders, granola, and nutrition bars.

• Product Convenience: The products are designed to simplify smoothie-making by removing the need for ingredient measuring, grocery shopping, and complex recipes, saving time and money.

Market Context

• Superfood Market Growth: The global superfood market is projected to reach $209.1 billion by 2026, and the U.S. smoothie market is expected to grow from $4.04 billion in 2023 to $9.86 billion by 2033. Blender Bombs' whole-food approach positions it well to capitalize on these trends.

• Consumer Pain Points: Traditional smoothies are time-consuming, costly, and often require a deep understanding of nutrition. Blender Bombs address these challenges with pre-portioned, nutrient-dense ingredients, making it easier for consumers to maintain a healthy lifestyle.

Team Leadership

• Helen Hall Leland (Founder & Chairman): Helen shares her journey transparently with customers, driving brand loyalty.

• Harold Edward Dickerson Jr. (CEO): With 20+ years of CPG experience, he previously led a company to over $20 million in annual revenue.

• Caleb Joshua Goding (Fractional CFO): Brings financial strategy, asset management, and business consulting expertise.

Financial Performance and Growth Prospects

• The company maintains a 50% margin and has achieved an 18% increase in revenue.

• The recent launch of a plant-based protein powder was a success, selling out within 14 days.

• 80,000 engaged email subscribers and a strong social media presence provide a solid foundation for ongoing growth and product launches.

Investment Details

• Minimum Investment: $492.10

• Maximum Investment: $4,999,935.50

• Price Per Share: $13.30

• Deadline: November 21, 2024, at 2:59 AM EST

• Valuation: $29.99 million

• Offering Type: Equity (Common Stock)

• Shares Offered: Minimum of 1,128 shares; maximum of 375,935 shares

Why Invest in The Bomb Co?

Investing in The Bomb Co offers a chance to support a mission-driven, woman-founded brand with a proven track record in the health and wellness sector. With innovative products, a dedicated customer base, and a clear growth strategy, The Bomb Co aims to penetrate the superfood and at-home smoothie markets further. This investment suits individuals seeking to participate in the evolving landscape of convenient, nutritious food solutions.

Join the movement to make healthy living more accessible, one superfood smoothie at a time!

Today’s Sponsors 💰

Rocket scientists making life-saving injections as easy as pushing a button

Every day, millions depend on life-saving injections—whether children with severe allergies or individuals facing opioid overdoses. Led by experts from MIT, Harvard, & NASA, Pirouette aims to simplify the process with affordable, easy-to-use auto-injectors.

With 21 patents granted and 93% of patients and 70% of prescribers ready to switch, Pirouette is well on its way to transforming the $750B injections market.

Their mission is resonating in a big way with $6M+ raised in their latest round.

Invest in YC-Backed Pirouette

YouSolar – Pioneering Off-Grid Energy Solutions

Power Your Life. Independently.™

In a world where climate change is reshaping how we think about power, YouSolar stands at the forefront of energy independence with its innovative solar nanogrid, the PowerBloc®. Built to offer reliable, off-grid electricity, the PowerBloc is more than just a backup system—it’s a complete, primary power solution for homes and small businesses that minimizes reliance on traditional utilities.

Why You Should Pay Attention

With half of all new electricity services expected to be off-grid by 2030, YouSolar is tapping into a high-growth energy market segment. They’ve already raised $6.5 million in prior rounds and have secured $798,450 in this new Reg CF campaign on StartEngine.

The PowerBloc isn’t just another solar system. It’s built on a 400 V direct current architecture, a design that boosts efficiency, lowers electricity costs, and supports seamless power delivery, even to high-demand loads like EV chargers and HVAC systems. And it’s fully modular—think plug-and-play solutions that can scale easily to meet increasing energy needs.

Key Investment Highlights

1. Off-Grid Energy Surge: By 2030, more than half of all new electricity services are expected to be off-grid, presenting vast opportunities for YouSolar’s nanogrid technology.

2. Proven Demand: The PowerBloc has achieved significant traction with a current order book of $2 million and projections to reach $5 million by year-end 2024. It replaces traditional utility power, making it appealing to customers who desire energy independence.

3. Market-Ready Product: Deliveries of the third-generation PowerBloc, which targets both residential and commercial markets, are anticipated to begin this summer.

Product Line and Unique Selling Points

• PowerBloc® Nanogrid: Built on a 400 V direct current (DC) architecture, it provides:

  • Higher efficiency with fewer conversion steps and lower electricity costs.

  • Glitch-free power blending for seamless energy delivery.

  • Capability to handle high-power loads, such as electric vehicle chargers and heat pumps.

  • Modular and scalable design, making it adaptable for various home and commercial applications.

Market Context

• Global Energy Shift: The International Energy Agency predicts that two-thirds of new electricity connections will be off-grid or microgrid solutions by 2030, creating significant opportunities for YouSolar.

• Current Focus on High-End Homes: Initial customers include affluent homeowners in California who face frequent outages or wish to disconnect from the grid. Recent sales have averaged $180,000 per PowerBloc, excluding solar panel installation, which third parties handle.

• Future Expansion: Plans include partnering with commercial entities to deploy fleets of PowerBlocs, which will enable businesses to reduce utility costs and minimize power interruptions.

Team Leadership

• Arnold Leitner (CEO, President, and Chairman): A solar energy pioneer with over two decades of experience, Leitner previously founded SkyFuel, which advanced solar concentrator technology. He holds a Ph.D. in Physics and an MBA.

• Roger Pang (Sales Director): With 15 years of experience in solar and battery sales, Pang has previously driven significant growth at Cinnamon Energy Systems.

• Bob Rutter (System Engineering, Board Member): An engineer with nearly 40 years of experience in product development across multiple industries, Rutter holds eight patents and brings expertise in engineering and systems optimization.

Key Problem and Solution

• Energy Infrastructure Vulnerability: Climate change has led to increased stress on traditional electric grids, which are often unable to deliver reliable power during extreme weather events. Conventional solar-battery systems are also tied to the grid, making them ineffective in true off-grid scenarios.

• YouSolar’s Solution: The PowerBloc operates independently, serving as a primary power supply, not just backup power. It integrates seamlessly with generators, supports EV charging, and can drive heavy equipment such as fire suppression pumps.

Financial Performance and Growth Prospects

• The company has received positive customer feedback for the PowerBloc, driven by its high performance, scalability, and reliability.

• With a robust pipeline, YouSolar plans to target $5 million in order volume by the end of 2024.

• YouSolar aims to establish a partner network, create new sales channels, and expand the brand's footprint in residential and commercial markets.

Investment Details

• Minimum Investment: $349.86

• Maximum Investment: $1,470,000

• Price Per Share: $0.49

• Deadline: November 6, 2024, at 2:59 AM EST

• Valuation: $39 million

• Offering Type: Equity (Class B Common Stock)

Why Invest in YouSolar?

Investing in YouSolar offers an opportunity to support a transformative, off-grid power solution poised to meet the increasing global demand for independent, clean energy. With strong market traction, a scalable product design, and a focus on expanding into international markets, YouSolar aims to play a pivotal role in the future of energy. The PowerBloc addresses urgent energy needs while helping mitigate climate change's impact.

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