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- How GoodWag’s “PooPail” Revolutionized Backyard Cleanup | From $560K Kickstarter to Petcare Brand
How GoodWag’s “PooPail” Revolutionized Backyard Cleanup | From $560K Kickstarter to Petcare Brand
From backyard frustration to a $560K Kickstarter — how Sandy Stinson built a thriving petcare brand with persistence and purpose.
🎤 Invst Guru Founder Series 🎤
In this episode of Invst Guru, host Jeff “Fuzzy” Wenzel sits down with Sandy Stinson, founder of GoodWag, the company behind PooPail — the world’s first two-in-one system for backyard pet waste.
From a $560,000 Kickstarter campaign to building a U.S.-based manufacturing operation during COVID, Sandy’s story is one of grit, creativity, and problem-solving through every entrepreneurial hurdle.
🐾 In this episode, you’ll learn:
How GoodWag turned an everyday pet problem into a $500K+ crowdfunding success
The challenges of manufacturing during global shutdowns
How Sandy transitioned from finance to pet product design
The evolution of PooPail and what’s next for the brand (Poopy Scoopy, Shtick & more)
Why innovation, persistence, and adaptability separate successful founders from the rest
📦 Learn more at: www.goodwag.com
🎧 Invst Guru is the podcast that takes you inside the minds of founders raising capital and bringing bold ideas to market.
“Disclaimer: This content is provided for informational and educational purposes only and should not be construed as investment advice or a solicitation to invest. Invst Guru and its affiliates are not broker-dealers or investment advisers and do not make recommendations regarding any securities.
If any company mentioned is conducting a Regulation Crowdfunding (Reg CF) raise, all investments must occur through an SEC-registered intermediary platform such as DealMaker Securities, StartEngine, Republic, or Wefunder. No investment terms or returns are discussed here.
Investing in private and early-stage companies involves significant risk, including loss of capital and illiquidity. Past performance is not indicative of future results. Always conduct your own due diligence and consult a licensed financial advisor before investing.
All opinions expressed by guests are their own and do not represent endorsements or partnerships by Invst Guru.”

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