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How GoodWag’s “PooPail” Revolutionized Backyard Cleanup | From $560K Kickstarter to Petcare Brand

From backyard frustration to a $560K Kickstarter — how Sandy Stinson built a thriving petcare brand with persistence and purpose.

🎤 Invst Guru Founder Series 🎤

In this episode of Invst Guru, host Jeff “Fuzzy” Wenzel sits down with Sandy Stinson, founder of GoodWag, the company behind PooPail — the world’s first two-in-one system for backyard pet waste.
From a $560,000 Kickstarter campaign to building a U.S.-based manufacturing operation during COVID, Sandy’s story is one of grit, creativity, and problem-solving through every entrepreneurial hurdle.

🐾 In this episode, you’ll learn:

  • How GoodWag turned an everyday pet problem into a $500K+ crowdfunding success

  • The challenges of manufacturing during global shutdowns

  • How Sandy transitioned from finance to pet product design

  • The evolution of PooPail and what’s next for the brand (Poopy Scoopy, Shtick & more)

  • Why innovation, persistence, and adaptability separate successful founders from the rest

📦 Learn more at: www.goodwag.com

🎧 Invst Guru is the podcast that takes you inside the minds of founders raising capital and bringing bold ideas to market.

“Disclaimer: This content is provided for informational and educational purposes only and should not be construed as investment advice or a solicitation to invest. Invst Guru and its affiliates are not broker-dealers or investment advisers and do not make recommendations regarding any securities.

If any company mentioned is conducting a Regulation Crowdfunding (Reg CF) raise, all investments must occur through an SEC-registered intermediary platform such as DealMaker Securities, StartEngine, Republic, or Wefunder. No investment terms or returns are discussed here.

Investing in private and early-stage companies involves significant risk, including loss of capital and illiquidity. Past performance is not indicative of future results. Always conduct your own due diligence and consult a licensed financial advisor before investing.

All opinions expressed by guests are their own and do not represent endorsements or partnerships by Invst Guru.”

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