🎤 Invst Guru Founder Series 🎤
In this episode of Invst Guru, host Jeff “fuzzy” Wenzel sits down with Tom Lix, CEO and founder of Cleveland Whiskey, for a fascinating conversation about how technology is revolutionizing one of the world’s oldest industries. From basement experiments that blew up hundreds of mason jars to patented production systems now scaling internationally, Tom breaks down the real story behind Cleveland Whiskey’s radical approach to aging and flavor.
Tom shares how impatience, curiosity, and amateur chemistry led to a breakthrough that turned traditional whiskey-making on its head—delivering award-winning flavor in a fraction of the time. He opens up about the early pushback from purists, how the company protects its trade secrets, and why global markets like India, Africa, and Southeast Asia represent the biggest growth opportunities for the spirits industry.
This episode dives deep into:
The technology and IP strategy behind Cleveland Whiskey’s process
Why blind taste tests against major brands changed everything
How the U.S. whiskey market is contracting—and where demand is booming
The company’s new 45,000 sq ft riverfront facility in Cleveland’s Flats district
The pivot to concentrates and IMFL markets in India
The role of equity crowdfunding in building a 1,700-member investor community
What investing in spirits brands looks like today
How Tom stays grounded while running a high-growth company (hint: two sailboats and a solo transatlantic goal)
Whether you're an investor, whiskey enthusiast, or founder looking for inspiration, this conversation offers a rare inside look at how innovation, strategy, and global trends are reshaping the future of whiskey.
Learn More - https://wefunder.com/clevelandwhiskey
“Disclaimer: This content is provided for informational and educational purposes only and should not be construed as investment advice or a solicitation to invest. Invst Guru and its affiliates are not broker-dealers or investment advisers and do not make recommendations regarding any securities.
If any company mentioned is conducting a Regulation Crowdfunding (Reg CF) raise, all investments must occur through an SEC-registered intermediary platform such as DealMaker Securities, StartEngine, Republic, or Wefunder. No investment terms or returns are discussed here.
Investing in private and early-stage companies involves significant risk, including loss of capital and illiquidity. Past performance is not indicative of future results. Always conduct your own due diligence and consult a licensed financial advisor before investing.
All opinions expressed by guests are their own and do not represent endorsements or partnerships by Invst Guru.”