Crowdfunding Has Never Been This Easy

Invst Guru is your bi-weekly digest that explores the dynamics of equity crowdfunding. Delivered every Wednesday and Sunday, we connect startups with the power of the crowd, providing investors with access to groundbreaking ventures.

In each issue of Invst Guru, we'll spotlight the latest trends, share success stories, and offer insights from industry leaders. We aim to equip you with the knowledge and opportunities to participate effectively in equity crowdfunding, whether you're looking to fund your innovative startup or invest in potential unicorns.

🧠 EQUITY CROWDFUNDING SPOTLIGHT

🍿 Deal in Focus: Filmland Spirits
Whiskey Worth Watching: How Filmland Is Crafting a Cinematic Takeover, One Bottle at a Time
Lights. Camera. Bourbon.

It reads like a movie trailer. That’s intentional.

Filmland Spirits blends award-winning bourbon with B-movie storytelling, immersive packaging, and collectible design. The result is a genre-bending brand experience that brings theatrical flair to the bottle.

Filmland is raising capital through a Regulation Crowdfunding (Reg CF) campaign hosted on StartEngine. They aim to build a spirits label where every release is a drink and a story.

Here’s a behind-the-scenes look at the narrative-driven whiskey brand turning heads and pouring shots.

🎬 Act I: The Big Idea
Filmland Spirits sits at the quirky intersection of craft bourbon and cult cinema.

Each bottle launches with an original B-movie storyline, retro-futuristic characters, QR-accessible content, and Art Deco design. But beneath the theatrics is serious craftsmanship. Their whiskeys have won Gold and Double Gold at the San Francisco World Spirits Competition.

🧩 The Problem They’re Solving
While the whiskey market grows, it relies heavily on legacy cues like old barns and generational tales. That doesn’t resonate with design-conscious, culture-savvy Millennials and Gen Z.

Filmland sees this disconnect as an opening. Craft beer and RTDs have evolved visually and narratively, but whiskey hasn’t.

💡 The Filmland Format
Each release is more than a spirit. It’s an episode in an unfolding cinematic universe.

• 🎥 Original scripts and characters

• 🖼 Collectible Art Deco labels

• 📱 QR codes linking to trailers and digital lore

• 🧪 Award-winning bourbon and rye blends

Current releases include:

• Moonlight Mayhem – werewolf-themed bourbon

• Ryes of the Robots – sci-fi rye

• Spirit of the Apocalypse – post-apocalyptic high-proof blend

These bottles are designed to be collected and shared. They are visual statements as much as premium spirits.

📈 Distribution Snapshot
Filmland operates across two key channels.

• Retail presence in 15 U.S. states

• Direct-to-consumer shipping in 46 states

• E-commerce shop for merch and limited editions

• Upcoming fan membership and loyalty app

They’re expanding via national brokerage partnerships with plans to reach 30 or more states by 2026.

🧪 The Market Backdrop
The U.S. whiskey market reached $19.3 billion in 2024 and is expected to grow to $28.7 billion by 2034. The ultra-premium tier, where Filmland competes, is growing even faster.

Other tailwinds include:

• 📺 Whiskey culture surging on TikTok and YouTube

• 🧠 Younger buyers who value design, story, and collectibility

• 🎟 IP-backed CPG brands gaining traction

Filmland aligns with this convergence of fandom, alcohol, and design.

🔁 Brand Moats & Differentiators
Filmland stands out with its layered approach.

• Owned IP – Characters and stories developed in-house

• Award-Winning Spirits – Recognized at top competitions

• Visual Identity – Bold and distinctive packaging

• Media Tie-Ins – QR codes that deepen engagement

• Vertical Stacking – Each bottle is a product, a collectible, and a narrative experience

Where other brands rely on tradition, Filmland builds like a content studio.

🎥 The Team Behind the Camera

• Troy Bolotnick, CEO – 30 years in CPG and entertainment. Leads brand vision and story arcs.

• Kristin Killpack, VP of Sales – Spirits industry veteran from Jefferson’s and Goslings. Driving retail growth.

• Daniel Clarke, VP of Marketing – Former Pernod Ricard strategist with deep branding experience.

The team combines operational excellence with narrative creativity.

🔧 Packaging as Product
Every detail of the bottle is designed for impact. From the label texture to the QR-linked content, the packaging is immersive. In an age where unboxing is content, the bottle becomes both product and media.

🧠 Proprietary IP arcs
📦 Blended physical and digital experiences
📌 Consistent and memorable design

📊 Real-World Milestones
Here’s what Filmland has accomplished so far.

• Retail distribution in 15 states

• Online availability in 46 states

• 18,000-plus social media followers

• Multiple awards from top industry competitions

Campaign progress and investment terms are available on the official offering page.

⚠ Considerations for Investors
Like all early-stage ventures, Filmland faces risks.

• Alcohol distribution laws are complex

• Production cycles require capital and time

• Brand growth depends on balancing quality and storytelling

Investments under Reg CF are speculative and illiquid. There is no guarantee of future returns.

🌐 Why It Matters
Filmland is more than a spirits company. It’s a brand that blends storytelling, collectibility, and product design. Filmland offers a glimpse into the future for those tracking the intersection of IP and consumer goods.

📎 Explore the Campaign
To view Filmland’s Regulation Crowdfunding campaign and complete offering disclosures, visit their StartEngine page

📄 Disclaimers
This article is for informational purposes only. Invst Guru is not affiliated with Filmland Spirits, StartEngine, or any broker-dealer. It does not constitute investment advice or a solicitation to invest. All investments under Reg CF must be made through a registered intermediary platform. For full terms, disclosures, and risk factors, visit the company’s official offering page.