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Breaking Barriers in Beauty: Samreen’s Vanity and the Rise of South Asian Representation in Cosmetics

Redefining Beauty Through Culture, Courage, and Innovation

🎤 Invst Guru Founder Series 🎤

In this inspiring episode of Invst Guru, host Jeff “Fuzzy” Wenzel sits down with Samreen Arshad, the visionary founder of Samreen’s Vanity, a beauty brand redefining representation and inclusivity in the cosmetics industry.

From her early days in Detroit’s automotive industry to becoming a makeup artist, influencer, and founder, Samreen shares her 11-year journey of passion, resilience, and purpose. Discover how she’s bringing South Asian heritage to the global beauty market, the strategy behind her dual-ended lipsticks, and how she’s navigating fundraising, tariffs, and growth in 2025’s ever-changing beauty landscape.

💄 Learn about:

  • How Samreen’s Vanity is creating essentials, not trends

  • Building products for everyone, inspired by South Asian culture

  • Turning manufacturing knowledge from automotive into a beauty advantage

  • Fundraising strategies and overcoming bias in venture capital

  • The future of live shopping and digital retail

📲 Connect with Samreen:
Instagram & LinkedIn: @SamreenArshad
Shop the collection: samreensvanity.com

🎧 Don’t forget to like, comment, and subscribe for more founder stories on Invst Guru.

“Disclaimer: This content is provided for informational and educational purposes only and should not be construed as investment advice or a solicitation to invest. Invst Guru and its affiliates are not broker-dealers or investment advisers and do not make recommendations regarding any securities.

If any company mentioned is conducting a Regulation Crowdfunding (Reg CF) raise, all investments must occur through an SEC-registered intermediary platform such as DealMaker Securities, StartEngine, Republic, or Wefunder. No investment terms or returns are discussed here.

Investing in private and early-stage companies involves significant risk, including loss of capital and illiquidity. Past performance is not indicative of future results. Always conduct your own due diligence and consult a licensed financial advisor before investing.

All opinions expressed by guests are their own and do not represent endorsements or partnerships by Invst Guru.”

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