4 Game-Changing Trends Investors Can't Ignore in 2024

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As an investor, spotting the next ample opportunity before it becomes mainstream is the key to maximizing returns. In today’s fast-paced market, trends don’t just shape industries—they create early opportunities for savvy investors to get ahead.

In this edition of Invst Guru, we’re spotlighting Four Emerging Trends that capture attention and drive innovation across critical industries. These trends represent more than just market shifts—they’re becoming pivotal growth drivers with significant potential for early investors.

These opportunities are shaping the future, from the rise of AI ethics to advancements in beauty tech, wellness innovations, and trending consumer products. You’ll position yourself at the forefront of high-growth markets by aligning your investments with these game-changing movements.

Let’s explore these up-and-coming trends and uncover their potential for forward-thinking investors like you. The future is here—are you ready to invest in it?

Trend #1 AI Ethics: A Growing Priority in the Tech Landscape

AI ethics encompasses a set of moral principles and guidelines to ensure the responsible development, deployment, and use of artificial intelligence technologies. As AI becomes increasingly integrated into business operations and everyday life, organizations are paying closer attention to the ethical challenges it presents.

Search interest in "AI ethical issues" has skyrocketed by 1011% over the past five years, underscoring the heightened awareness of these concerns. Ethical missteps in AI can lead to severe consequences, including product failures, brand damage, and legal liabilities. Recognizing these risks, businesses prioritize ethical frameworks to safeguard their operations and reputation.

Globally, governments are also stepping in to establish regulations around AI ethics. A key example is the European Union’s “AI Act,” passed in July. This landmark legislation introduces comprehensive guidelines to regulate AI usage and ensure ethical compliance. This landmark legislation highlights the growing importance of aligning AI innovation with ethical standards.

What’s Next: The Rise of Responsible AI

AI ethics is a pivotal component of the broader Responsible AI meta-trend. Interest in "responsible AI" has surged by 2275% over the past five years, signaling a paradigm shift toward ethical AI adoption.

Responsible AI provides a structured framework to help organizations make informed, ethical decisions about implementing AI technologies. By integrating considerations such as transparency, fairness, and accountability, responsible AI aims to mitigate potential risks and build public trust.

Reflecting its significance, Gartner has positioned responsible AI in the "innovation trigger" stage of their Artificial Intelligence Hype Cycle. This indicates that while responsible AI is still an emerging trend, its adoption is expected to accelerate, becoming mainstream within the next five to ten years.

As AI continues to evolve, the emphasis on ethics and responsibility will shape how businesses innovate and determine their ability to thrive in an increasingly AI-driven world.

Trend #2 Monitor Light Bars: A Bright Solution for Reducing Eye Strain

Monitor light bars are innovative LED lighting devices designed to attach to the top edge of computer monitors. Their popularity is surging due to their ability to provide ambient lighting that minimizes eye strain, especially during prolonged screen use. These light bars allow users to adjust brightness and color temperature to complement the content on their screens, offering a customized and comfortable viewing experience.

A significant driver of their popularity is social media, particularly TikTok, where they’ve captured the attention of tech enthusiasts. Top TikTok videos featuring monitor light bars garner an average of 150K views each, showcasing their appeal to a broad audience of digital-savvy consumers.

What’s Next: Monitor Light Bars and the TechTok Meta Trend

Monitor light bars are part of the more significant TechTok meta trend, a phenomenon where tech-focused products gain widespread attention and virality on TikTok. The hashtag #TechTok now features over 1.9 million posts, emphasizing the platform's role in driving interest in innovative tech solutions.

Other trending products within the TechTok ecosystem include:

1. PS5 Wall Mounts

   • A practical accessory for gamers, PS5 wall mounts have seen search interest soar by 3800% over the past five years. Their popularity stems from TechTok showcasing sleek setups that maximize space and enhance aesthetics.

2. Coiled Cables

   • Designed to stretch and retract like a spring, coiled cables are gaining traction for their functional and stylish appeal. They are particularly popular among users seeking to organize and upgrade their tech setups.

3. Remote Power Buttons

   • These gadgets allow users to power devices on and off remotely, a convenience highlighted in TechTok content. Searches for remote power buttons have increased 136% over the past five years, driven mainly by TikTok’s influence.

As TikTok continues to shape consumer behavior, products like monitor light bars, coiled cables, and remote power buttons are expected to remain in demand. The combination of functionality and social media appeal makes these items staples of the TechTok movement, promising further innovation and consumer adoption in the tech space.

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Trend #3 Saffron Supplements: A Rising Star in the Wellness Industry

Saffron supplements are dietary products made with saffron extract, derived from the stigmas of the saffron flower (Crocus sativus). Known for its versatility, saffron offers numerous potential health benefits, such as:

• Reducing appetite to support weight management.

• Regulating blood sugar levels for improved metabolic health.

• Improving mood and addressing symptoms of depression which is the primary driver of its growing popularity.

This mood-enhancing property has positioned saffron supplements as a go-to solution for individuals seeking natural ways to support mental well-being. For example, a single highly-rated pack of saffron capsules generates an estimated $21K in monthly revenue on Amazon, underscoring its increasing demand in the market.

What’s Next: Saffron Supplements and the Mood Supplements Meta Trend

Saffron supplements are a key player in the broader Mood Supplements meta trend, a category experiencing explosive growth as consumers prioritize mental health and emotional well-being. Key indicators of this trend include:

1. Rising Sales Growth

   • Sales of mood-support supplements are growing at an impressive 75% year-over-year (YoY). Specific subcategories, like mood-boosting juice concentrates, are growing even faster, reflecting the increasing diversification within the market.

2. Increased R&D Investments

   • Companies are ramping up research and development efforts to create more effective mood-enhancing products. Innovations in formulations, delivery mechanisms, and clinical trials are expected to drive further consumer trust and adoption.

3. Expanding Consumer Demand

   • As awareness of natural mental health solutions grows, the demand for mood supplements is projected to continue its upward trajectory. Consumers seek non-pharmaceutical alternatives for emotional balance, making products like saffron supplements a cornerstone of this trend.

With the intersection of natural remedies, scientific research, and consumer interest, saffron supplements are poised to remain a high-demand product in the wellness market. This growth reflects the increasing emphasis on mental health and a broader shift toward holistic and preventative care solutions.

Trend #4 Microcurrent Facial Devices: Revolutionizing At-Home Skincare

Microcurrent facial devices are vital to the Face Care Tech meta trend, focusing on high-tech beauty products that enhance skin health and appearance. This trend shapes the future of at-home skincare, driven by consumer interest in non-invasive, science-backed solutions. Here are some other products in this space gaining traction:

1. LED Face Masks

   • These electronic masks deliver non-invasive light therapy to target skin concerns like acne, fine lines, and hyperpigmentation. Different wavelengths (red, blue, and near-infrared) penetrate the skin to stimulate collagen production, reduce inflammation, and kill acne-causing bacteria.

2. Skin Therapy Wands

   • High-frequency wands use electrical currents to stimulate cell turnover and kill bacteria, promoting more transparent and more radiant skin. They are often used to reduce acne and enhance product absorption.

3. LED Lip Masks

   • These devices utilize targeted LED wavelengths to smooth fine lines, hydrate the lips, and improve lip health. They represent a growing niche within the face care tech category.

The Future of Face Care Tech

The Face Care Tech meta trend reflects a shift toward sophisticated, at-home skincare solutions. Consumers are seeking professional-grade results without the expense or inconvenience of clinical treatments. Innovations like microcurrent facial devices, LED therapy tools, and high-frequency wands are expanding the beauty tech market and democratizing access to cutting-edge skincare treatments.

With continued technological advancements and growing consumer demand, the face care tech industry is poised for significant growth in the years ahead. Products like the Theraface Pro and other microcurrent devices are leading the charge, shaping the future of beauty and wellness.

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